Hoshino Area 110th Anniversary Craft Beer Event "Karuizawa Cheers to Nature"Event period 2024/08/01~09/01

The Karuizawa Hoshino area is celebrating its 110th anniversary. To commemorate this, we will be holding a craft beer event called "Karuizawa Cheers to Nature" from August 8st to September 1st. In addition, we will be holding a two-day special event called "Karuizawa Cheers to Nature - Cheers from morning to night!" on August 9th and 1th.

Together with Yo-Ho Brewing, makers of "Yona Yona Ale," we will be holding our first craft beer event to enjoy the summer in Karuizawa!

"Craft beer x food" - enjoy 110 different combinations

During the event, 11 types of Yoho Brewing craft beer will be available at all times, including standard beers such as "Yona Yona Ale" and "Wednesday Cat", as well as limited-edition beers and beers exclusive to the Karuizawa area. We also have 10 types of food that go well with craft beer! To commemorate the 110th anniversary, you can enjoy 110 different combinations of beer and food pairings.

Place
Cafe Hungry Spot, a food truck in the square next to Tombo no Yu (Mominoki Square)
Time
11:30-17:00
Price
Draft beer 900 yen to 1050 yen @ Cafe Hungry Spot
Canned beer 350 yen & food 300-850 yen @ food truck
Beer Type
Draft beer: Yona Yona Ale, Craftsaurus, Newi on the Mountain, Wednesday Cat
Canned beer: Indian Blue Demon, Backstreet Dondabata, Craftsaurus (Black Brut), Wednesday Cat, Karuizawa Highland Beer, Sane Satan
Food menu
Miso egg potato salad, Caprese, assorted sausages, smoked Shinshu salmon and cheese, mixed nuts, wasabi-flavored edamame, satsumaage, pickles, fried chicken, oyaki (mapo and lu rou)
Reservation
Must not

Limited quantityA limited edition beer that expresses gratitude to the forest

Of the 11 types of beer offered during the period, one will be a limited edition beer that changes depending on the period. You can enjoy special beers such as Karuizawa-exclusive "Craftsaurus" draft beer and unfiltered beer.
A portion of the profits from this beer will be used to fund the bear conservation activities of the NPO Picchio, which works to protect and manage wildlife in Karuizawa. This is an opportunity to convey gratitude to the forest by enjoying craft beer.

NPO Picchio

A special event will be held in the forest from morning until night

On August 8th and 24th, there will be a special event that you can enjoy in the forest from morning until night.
During this period, in addition to selling craft beer and food, there will be seminars to learn about craft beer and music to liven up the event, so everyone can have fun and enjoy the delicious beer! From 10:00-17:00, there will be activities that anyone can participate in (making can lanterns on 8/24, cornhole on 8/25).

Implementation date
2024/8/24 (Sat), 25 (Sun)
Time
9:30-19:00

Cheers to a refreshing morning! "Morning Easy Run"

The "Morning Easy Run" starts at "Hoshino Onsen Tombo no Yu" and runs for about 30 minutes along the mountain stream surrounded by clear air and beautiful nature. After the run, you can toast with a craft beer or soft drink and enjoy a comfortable time. Afterwards, refresh yourself in "Hoshino Onsen Tombo no Yu", which has water directly from the source. Participants can bathe for free only in the morning of the day.

Meeting Place
The square next to Tombo no Yu
(Mominoki Square)
Time
9:30~10:30
clothing
Shoes for running 
*Run on gravel roads
Capacity
30 name (first-come-first-served basis)

"Craft Beer Academy" - Learn while sipping craft beer

Yo-Ho Brewing staff will be holding a craft beer class. There will be plenty of content that even beginners can enjoy, such as the difference between craft beer and regular beer, and how to find the perfect craft beer for you. You can learn tips and trivia on beer selection while trying various styles and flavors.

Place
In front of Tombo no Yu, Hoshino Onsen
Seminar Venue
Time
11:30 ~ 12:00
14:00-14:30 (reception at 11:00 and 13:30)
*The content of both courses is the same
Capacity
30 name (first-come-first-served basis)

"Asiatic Black Bear Talk" - learning about efforts to coexist with bears and humans

"Asiatic Black Bear Talk" is a talk event by staff from Picchio, a non-profit organization based in Karuizawa, Nagano Prefecture. For over 20 years, Picchio has worked with Karuizawa to promote the coexistence of people and bears, and at this event, they will introduce the "connection between bears and forests" and Picchio's efforts.

Place
Seminar venue in front of Tombo no Yu, Hoshino Onsen
Time
15:30~16:00 (reception opens at 15:00)
Capacity
30 name (first-come-first-served basis)

"NPO Picchio" Official Website

8/24 only!Talk with fellow beer-lovers at "Beer Love Battle"

A one-on-one talk battle. Participants will give a one-minute presentation on their favorite beer. The winner will be determined by the size of the audience's applause, and whoever loves beer the most. Participants are also welcome to participate on the day.

Place
In front of Tombo no Yu, Hoshino Onsen
Date and Time
Saturday, July 8th 24: 16-00: 16
Participation Details
Please bring your favorite beer and inform the food truck staff by 14:00pm on the day.

Relax and enjoy the summer heat while listening to music at the "Yona Yona Lounge"

At dusk, when a pleasant breeze blows through, we will be holding the "Yona Yona Lounge," where you can enjoy craft beer with music. Local musicians will be performing, creating a relaxing atmosphere. The beer we especially recommend for this time is "Yona Yona Ale," sold at "Cafe Hungry Spot." The ideal drinking temperature for Yona Yona Ale is a little higher at 13°C, which brings out the citrus aroma more than when it's ice-cold, making it perfect for sipping at this time of day when the cool breeze is blowing.

Place
The square next to Tombo no Yu in Hoshino Onsen
Time
17:00~19:00