Izumiya is a long-established confectionery shop that has been making delicious and beloved sweets for many years in the naturally rich land of Shinshu. ``Izumiya Denbei'' is a brand that has completely renewed the image of traditional Japanese sweets shops. We create sweets that go beyond the genres of Japanese sweets and Western sweets, with a focus on deliciousness and ingredients.
Their special feature is that they are healthy sweets that incorporate fruits such as apples, white peaches, strawberries, flower beans, and prunes, as well as vegetables that are not traditionally used in sweets. Sweets that are both delicious and healthy are perfect as souvenirs from Karuizawa.